Last updated: March 2026

Our website at everysmile.co.uk uses cookies and similar tracking technologies to make the site work properly, to improve your experience and to help us understand how people use it. This policy explains what cookies are, which ones we use, what they do and how you can manage or turn them off.

If you have any questions about our use of cookies please get in touch.

EverySmile Dental 1c Desford Lane, Ratby, Leicester, LE6 0LE Email: hello@everysmile.co.uk Phone: 0116 350 3322

What Are Cookies?

Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work efficiently, to remember your preferences and to provide information to the owners of the site about how it is being used.

Cookies are not harmful and cannot be used to run programmes or deliver viruses to your device. They do not give anyone access to your computer and no cookie can read data from other cookies or from other parts of your hard drive.

Some cookies are placed directly by our website and are called first-party cookies. Others are placed by third party services that appear on our pages, such as analytics or advertising tools, and are called third-party cookies.

Cookies can also be either session cookies, which are deleted automatically when you close your browser, or persistent cookies, which remain on your device for a set period of time or until you delete them manually.

What Cookies Does EverySmile Dental Use?

We use cookies in the following categories on everysmile.co.uk.

Strictly Necessary Cookies

These cookies are essential for the website to function properly. Without them, parts of the site such as contact forms, booking tools and security features would not work. These cookies do not collect any information that could be used for marketing and cannot be switched off.

Cookie Name	Purpose	Duration
Session cookie	Maintains your session as you move between pages	Session
Security cookie	Supports security features including form protection	Session
Cookie consent	Remembers your cookie preferences	12 months

Analytics and Performance Cookies

These cookies help us understand how visitors use our website by collecting information about which pages are visited most, how long people spend on the site and whether any error messages are encountered. All information collected is aggregated and anonymous. We use this data to improve the website experience for everyone.

Cookie Name	Provider	Purpose	Duration
_ga	Google Analytics	Distinguishes unique users	2 years
_ga_XXXXXXX	Google Analytics	Maintains session state	2 years
_gid	Google Analytics	Distinguishes unique users	24 hours
_gat	Google Analytics	Throttles request rate	1 minute

Functionality Cookies

These cookies allow the website to remember choices you have made, such as your location or language preferences, and provide a more personalised experience as a result. They may be set by us or by third party providers whose services we have added to our pages.

Cookie Name	Purpose	Duration
Preferences cookie	Remembers user settings and preferences	12 months

Marketing and Targeting Cookies

These cookies may be set through our website by our advertising partners. They can be used to build a profile of your interests and show you relevant adverts on other sites. They work by uniquely identifying your browser and device. If you do not allow these cookies, you will experience less targeted advertising.

Cookie Name	Provider	Purpose	Duration
_fbp	Meta (Facebook)	Used by Facebook to deliver advertisements	3 months
fr	Meta (Facebook)	Used for targeted advertising	3 months
IDE	Google DoubleClick	Used for Google remarketing	13 months
NID	Google	Registers a unique ID for targeted advertising	6 months

Google reCAPTCHA

Our website uses Google reCAPTCHA to protect our contact forms and booking system from spam and automated misuse. To perform this security function, reCAPTCHA may set cookies and collect data including your IP address, mouse movements and browsing behaviour on our site. This data is processed by Google in accordance with their Privacy Policy and Terms of Service. By using our website you consent to this processing for security purposes.

Third Party Cookies

Some pages on our website include content or tools provided by third parties, such as Google Maps, YouTube videos or social media sharing buttons. These third parties may set their own cookies on your device when you interact with that content. We do not control these third party cookies and they are governed by the privacy policies of the relevant third parties. We recommend reviewing the privacy policies of any third party services you interact with via our website.

Third party services that may set cookies on our site include Google Analytics, Google Maps, Google reCAPTCHA, Meta (Facebook and Instagram) and YouTube.

How to Manage Your Cookie Preferences

Using Our Cookie Banner When you first visit everysmile.co.uk you will be shown a cookie consent banner that allows you to accept or decline non-essential cookies. You can change your preferences at any time by clicking the cookie settings link in the footer of our website.

Through Your Browser Settings You can also control cookies directly through your browser settings. Most browsers allow you to view, block or delete cookies. Please note that blocking certain cookies may affect the functionality of our website. Here is how to manage cookies in the most common browsers.

Browser	Where to Find Cookie Settings
Google Chrome	Settings > Privacy and Security > Cookies and other site data
Mozilla Firefox	Options > Privacy and Security > Cookies and Site Data
Safari	Preferences > Privacy > Manage Website Data
Microsoft Edge	Settings > Cookies and Site Permissions > Cookies and Site Data

Opting Out of Google Analytics You can prevent Google Analytics from collecting data about your use of our website by installing the Google Analytics opt-out browser add-on, available at tools.google.com/dlpage/gaoptout.

Opting Out of Targeted Advertising To opt out of interest-based advertising from Google, visit google.com/settings/ads. To opt out of targeted advertising from Meta, visit your ad preferences in your Facebook or Instagram account settings. You can also use the Your Online Choices tool at youronlinechoices.com to manage your preferences across a range of advertising networks.

What Happens If You Disable Cookies?

Strictly necessary cookies cannot be disabled as they are essential for the website to function. If you choose to disable analytics, functionality or marketing cookies, the website will still work but some features may be limited. You may also notice that the website does not remember your preferences between visits and that advertising you see elsewhere online is less relevant to your interests.

Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for legal, operational or regulatory reasons. The updated policy will be posted on this page with a revised effective date. We recommend checking this page periodically so you are always aware of the cookies in use on our site.

 More Information

For more information about how we handle your personal data more broadly, please read our full Privacy Policy. If you have any questions about our use of cookies that are not answered by this policy, please contact us directly.

EverySmile Dental 1c Desford Lane, Ratby, Leicester, LE6 0LE Email: hello@everysmile.co.uk Phone: 0116 350 3322

You also have the right to lodge a complaint with the Information Commissioner’s Office if you believe your data protection rights have been breached. The ICO can be contacted at ico.org.uk or by calling 0303 123 1113.